Inspired by the work of contemporary artists such as Ed Ruscha and Barbara Kruger since he was young, Millinsky has been known for capturing the essence of the people and entities he has been working with through words. For example, when working with music artists, he often starts his design process by analyzing the lyrics of the band and picking the ones that he believes are the most impactful to be statements that best capture what the band is about. He is best known for collaborations with household names such as The Rolling Stones, Guns N’ Roses, Arctic Monkeys, Eminem, Paul McCartney, and others.
In the case of the Novak Djokovic Foundation, Millinsky and his team started their design process by learning more about the mission of the Foundation, and came up with the statement that best encapsulates our essence: DREAMERS ARE CHAMPIONS.
