SHOP WITH PURPOSE

For their better and happier childhood

All proceeds from the sale of items go towards early childhood development programs.

All proceeds from the sale of items go towards early childhood development programs.

Inspiration products

For their better and happier childhood

All proceeds from the sale of items go towards early childhood development programs.

#1

Novak Books

Novak Djokovic’s Year-End #1 Yearbook Collection

Each book is a collector’s item, featuring stunning, high-resolution color photos, detailed match statistics, and inspiring quotes from Djokovic himself. From his spectacular rise in 2011 to his near-calendar Grand Slam in 2021, this exclusive collection provides an in-depth look at some of Djokovic’s greatest moments.

the "Pure Happiness" collection

Novak has always believed in the power of imagination and visualization. He always felt that everything he imagined could become reality.

The purest imagination is that of a child, and that’s why it’s essential to plant the first “seed of happiness” during that period, from which their cozy world will grow, where everything is possible, and which they can visit whenever they wish.

the "Pure Happiness" collection

Novak has always believed in the power of imagination and visualization. He always felt that everything he imagined could become reality.

The purest imagination is that of a child, and that’s why it’s essential to plant the first “seed of happiness” during that period, from which their cozy world will grow, where everything is possible, and which they can visit whenever they wish.

All proceeds from the sale of items go towards early childhood development programs.

products from the "Pure Happiness" collection

For their better and happier childhood

All proceeds from the sale of items go towards early childhood development programs.

Shop with care

The goal of this project is to raise funds for our foundation’s mission, which is to give every child in Serbia access to quality early childhood education. With this partnership and project, we hope to give the opportunity to our pool of generous donors to invest in our foundation in a different, unique, testimonial manner.

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