"Pure Happiness"
"Destiny is how I see it."
"Destiny is how I see it."
Novak has always believed in the power of imagination and visualization. He always felt that everything he imagined could become reality.
The purest form of imagination is that of a child. This is why it is necessary to plant the first "seed of happiness" during that period, from which their cozy world can grow, where everything is possible and they can visit whenever they want.
We invite you to peek into the playful world that is the product of the imagination of the greatest tennis player of all time. It hasn't always been sunshine and rainbows for him, but the initial seed of imagination was planted when the strings of his racket made contact with a tennis ball for the first time. It was a Big Bang for Novak's world. Today, he wants to inspire children and adults around the world who have stopped believing and dreaming. Novak is here to inspire them to find their "seed of happiness," plant it in their souls, and water it regularly with imagination. Then, everything is possible!
Novak's imagination
"The winner is the one who believes more in victory."
Novak's imagination is a place that gave birth to his every single success, because everything he plants there comes to fruition and grows in reality.
It's no secret that Novak dreams of every child in Serbia having at least basic opportunities for life, development, and education. This is the foundation for a child to start watering their small world with imagination and dreams.
Beyond trophies, balloons, and colorful avenues, his world contains a sea of tiny homes in various colors, shapes, and sizes. Each of them represents a kindergarten, school, and home that Novak envisioned for children all over Serbia. Together with his wife Jelena and their Foundation, he creates a cozier world for children in reality and imagination alike.
Novak's meteorology
"We will predict all that is possible and achieve all that is impossible."
Weather conditions in Novak's world depend solely on his feelings.
The palette of his emotions is filled with gentle pastel colors, which paint the sky according to his spiritual and emotional state. That's why he never allows his spirit to falter. He wants no flood nor storm caused by negative emotions to destroy everything he has imagined, as this would reflect on the external world. It's a great responsibility for an ordinary person. But not for Novak.
Novak's book of
fairytales
Novak's book of fairytales
"You must not interrupt a fairytale, as it's someone's hope."
Novak doesn't live in a fairytale; he lives right through it. You know him as Sir Novak, the best tennis player of the earthly kingdom, but he is much more than that. Every child he has inspired, no matter the age, has him as a character in their own fairytale. Novak has no problem facing every challenge that comes his way. No cave is too dark, no dragon too frightening, no mountain too high. No task too heavy or impossible when you walk alongside Novak.
"You must not interrupt a fairytale, as it's someone's hope."
Novak doesn't live in a fairytale; he lives right through it. You know him as Sir Novak, the best tennis player of the earthly kingdom, but he is much more than that. Every child he has inspired, no matter the age, has him as a character in their own fairytale. Novak has no problem facing every challenge that comes his way. No cave is too dark, no dragon too frightening, no mountain too high. No task too heavy or impossible when you walk alongside Novak.
Novak's time zone
"Time shouldn't be spent, but conquered and invested wisely."
Novak always arrives on time because his time never passes.
In the realm of imagination, a day lasts as long as we believe in miracles. In Novak's imagination, the miracles that define time are GRAND SLAM titles. Novak's clock, like himself, knows no limits, and with each tick, it pushes boundaries. This is evident by the fact that by winning the US OPEN, he enters the 25th hour. Counting becomes harder with each title, but also more exciting. Will the hand move at the US OPEN?
"Seed of Happiness"
The seed of happiness represents our first love and the first positive emotion; it's forged in the warmth of our soul and must be planted as early as possible. The older we get, the harder it is to forge the "seed of happiness" because, for most people, the soul grows colder. There are people, like Novak, whose souls don't lose their warmth despite the cold world, and their responsibility is to warm and inspire the souls that have started cooling.
What do we want to achieve?
What do we want to achieve?
Why now?
Why now?
The goal of this collection is to show children, as well as adults, that even in today's fast-paced world, everything is possible if you dare to dream.
The goal of this collection is to show children, as well as adults, that even in today's fast-paced world, everything is possible if you dare to dream.
Everyone has the right to their own cozy world where everything is possible, and no one and nothing can take that away from you. However, sometimes we need a reminder, and the year when Novak officially became the greatest tennis player of all time is the perfect moment for that.
A reminder that even someone who has it all still has something they dream of. Besides wanting to achieve the "Calendar Slam," something that no one before him has accomplished, Novak dreams of being the best parent to his children and inspiring every child who has stopped believing and dreaming to plant their "first seed" of happiness, from which their dreams can grow.
Everyone has the right to their own cozy world where everything is possible, and no one and nothing can take that away from you. However, sometimes we need a reminder, and the year when Novak officially became the greatest tennis player of all time is the perfect moment for that.
A reminder that even someone who has it all still has something they dream of. Besides wanting to achieve the "Calendar Slam," something that no one before him has accomplished, Novak dreams of being the best parent to his children and inspiring every child who has stopped believing and dreaming to plant their "first seed" of happiness, from which their dreams can grow.
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